Buyer comparison · Official sources checked October 4, 2026
Omnisend vs Privy (2026): Pricing, Email, SMS & Pop-Ups
Quick answer: choose Omnisend for the lowest-risk start with a permanent Free plan; shortlist Privy when advanced pop-ups and on-site capture matter more. Neither is automatically cheaper at scale—compare billable contacts, SMS needs and traffic-based display pricing.
Which should you shortlist?
Privy
Shortlist Privy when your immediate problem is converting store traffic with pop-ups and displays and you want email/SMS plus on-site capture under one vendor. Skip Privy if you mainly need a no-cost starting tier or if page-view-based display pricing makes cost less predictable. Privy's Email plan currently starts at $30/month; Pop-ups & Displays starts at $24/month.
Read the Privy profileOmnisend
Shortlist Omnisend when you want to test ecommerce email and automation with no subscription cost first. Skip Omnisend if advanced on-site pop-up/display control is the core job, or if your SMS requirements make Pro plus add-on pricing a poor fit. Its Free plan supports up to 250 contacts and 500 emails/month; Standard starts at $16/month and Pro at $59/month.
Read the Omnisend profileCompare the work and the cost
| Decision | Privy | Omnisend |
|---|---|---|
| Lowest-risk start | 15-day free trial with no credit card required. | Permanent Free plan: up to 250 contacts and 500 emails/month, no credit card required. |
| Entry paid pricing | Email starts at $30/month, billed by mailable contacts, with unlimited email sends. Pop-ups & Displays only starts at $24/month and is priced by page views. | Standard starts at $16/month. Pro starts at $59/month. Paid pricing scales with billable contacts. |
| Subscriber capture | Advanced pop-up design and targeting, embedded forms and a separate displays-only option. | Signup forms and list-building features alongside email, automation and ecommerce messaging. |
| Messaging | Email and SMS campaigns, automation and segmentation. Current Email pricing advertises 250 free SMS credits. | Email and web push across plans. For new paid subscriptions from May 4, 2026 onward, SMS is available on Pro as a volume-priced add-on starting at $0.007/SMS; Standard does not include SMS access for those new subscriptions. |
| New-customer discount | Use the current checkout/trial terms; no separate discount is assumed here. | First-time paid subscribers can currently save 30% for the first 3 months by paying 3 months upfront: Standard $11.20/month equivalent and Pro $41.30/month equivalent for that initial period. |
| Before migrating | Confirm your store integration and whether you need displays only or the full Email/SMS offering. | Estimate billable contacts, email volume and whether you need Pro-level SMS before importing your list. |
USD pricing where shown. Plans, allowances and offers can change; check the linked official pages and checkout terms.
What to test before paying
Compare the same contact count, monthly email volume, SMS destination countries and store traffic. Then test a signup form, welcome sequence and cart-recovery flow. Review mobile display behavior, suppression rules and how each platform counts billable contacts before importing your full list.
Do I need to replace my email platform to use Privy?
Privy lists a separate Pop-ups & Displays product that can sync collected contacts to Shopify, BigCommerce, Wix and selected third-party platforms. Confirm your existing platform is supported before selecting it.
Which will generate more sales?
This comparison does not establish a conversion or deliverability winner. Measure completed purchases, revenue per recipient and unsubscribes with your own audience; vendor features alone cannot predict the result.
Check your preferred option
Sponsored alternative
A paid promotional placement can appear here when this inventory is active.
Learn more →Need the Privy-only cost check first? See the Privy 15-day trial and pricing guide.
Sources and method
This is an editorial comparison based on the official pages below, not a hands-on benchmark. Fit recommendations are our interpretation; no ranking, conversion or performance result is guaranteed.
Read the COSHUMA methodology for evidence levels, commercial-label rules and how changing prices or terms are handled.